We’re delighted to welcome senior account executive Sophie McCartney to The Word, who joins us after cutting her PR teeth at London agencies including Wildcard and 360. With an impressive national contacts book and four years experience working on consumer accounts including Gillette and Ryvita, Sophie has been appointed to help strengthen the agency’s national portfolio of clients.

Sophie says: “I’m thrilled to have joined The Word PR! I’m looking forward to getting stuck in to some exciting and inspirational campaigns and the team have been amazing in welcoming me!”

Fakenham College student Lucy Rand joined us in the office last week to learn more about the world of PR, her diary offers some insight into her first impressions of the industry and her time with us here at The Word.

-Lucy Rand-

Lucy

I contacted The Word after hearing of their professional reputation and really friendly appearance, and they agreed to take me on for the week. With my interest in languages and cultures, along with a desire to study Spanish and Chinese at University, The Word seemed a great place to improve my communication skills and gain experience and knowledge of public relations. (more…)

Rachael and Sophie took a trip to meet up with the Arthur Smith last week who was recording a radio ad for the UEA Heroes campaign. Contrary to what you might expect from a chap with a regular spot on the BBC’s ‘Grumpy Old Men’, he was a rather nice guy … he even let us sneak a quick pic for the office photo album.

In March Rachael attended a UEA careers event for students who are keen to enter the world of communications. Rachael spent the afternoon giving students an insight into PR, tips for best routes into the profession and an idea of what working life is like at The Word, a PR agency with full service agency support and an integrated approach.

Rachael attends UEA communications careers event