I applied for a placement with The Word because I wanted to gain some PR experience after studying some PR writing units in my last year of university. PR was a career path that interested me, but I wanted to make sure that it was the right choice by putting theory into practice. The Word appealed to me because it looked vibrant and professional and had some interesting clients. It seemed the perfect agency to improve my communication skills and gain some experience in an office environment.
Monday 3rd August
When I arrived I was greeted by Rachael, Jenna and Sophie, who were busy preparing for a big client meeting. Whilst the girls were preparing, I settled down to read the newspapers to find some topical stories which could be of interest to The Word and its clients. I was struck by the amount of clients that such a small agency handled and was very interested to see the amount of coverage that they had got for some of their clients. (more…)